High Tech Refrigeration Services
Hi-tech Refrigeration Services is a Private Limited Company with the prime objective to provide Quality Air-conditioning and Refrigeration Services across Kerala, India. Brandity was approached for redesigning the logo of Hi-tech Refrigeration Services. The client wanted a new logo and a few basic stationery for the project. The client felt the old logo was outdated and wanted a modern touch to the logo. The brief was that the client wanted the new design elegant, classy and formal with Different shades of blue as the primary colours.
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Logo Design
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Basic Stationery
In 2019 HRS asked us to help them to communicate properly with their clients through the visual brand. The challenge here was to create a brand without losing visual qualities. Since colours are of fundamental importance in the perception and understanding of the type of business offered by HRS. The choice of blue predominance, therefore, is linked to the air conditioning sector. We created a symbol with characteristics directly linked to the company's old logo but with a difference.
